FASHION TRENDS

Let us tell you a little bit…

What is a trend?

It is a style that remains on the market for a period of time.

And how are trends implemented?

Trends are acquired from the street, cinema, art, fashion shows, social networks…, fashion magazines, influencers… and are captured by trendsetters, visionaries, pioneers, experts… who capture them in channels such as trend analysis platforms, like Pinterest or WGSN.

From there the brands are inspired and together with their own designers create the collections.

But the big trendsetters are the luxury brands.

This week starts the Haute Couture Week in Paris, where the most legendary fashion brands will be showing their new designs for the spring/summer season 2024. From Schiaparelli to Jean-Paul Gaultier, all the great designers will show their collections.

As every season, we will witness the creativity, diversity and unparalleled savoir-faire demonstrated in each of the designs and outfits. The official Haute Couture Week calendar offers a unique mix of artistic expressions and singularities, as well as innovations in materials and forms that are most stimulating. 

Here’s a little bit of history….

 Haute couture is an exceptional French tradition that began with Charles Frederick Worth, and has been embodied by diverse talents and creative houses. The status of haute couture, legally protected since 1945, has established France as a guardian of creativity, uniqueness, craftsmanship and innovation in the sector. This status also implies an ecosystem of professions and education in which artisanal skills and workshops occupy a central place. It has benefited from the ongoing commitment of established, world-renowned houses and smaller ones. And Paris exudes the taste or refinement that reflects the culture of haute couture and has an essential international role.

The season plays a key role in the local economy and, in particular, for crafts and trades. With a highly exclusive clientele, haute couture not only boosts the economy, but also consolidates Paris as a global centre of creativity. This double impact makes Haute Couture Week a key driver of economic, artistic and savoir-faire excellence for France, seducing imaginations around the world. 

And Paris is the trigger for the other world fashion shows and fashion weeks of the autumn-winter 2024 season: New York, London, Milan… New York Fashion Week will take place from 9 to 14 February 2024. These dates will officially kick off fashion month.

Fashion weeks give us a preview of what the trends of the coming season will be; from here, fashion giants and platforms such as WGSN and Pinterest will start to draw inspiration using their search and consumption analysis tools, and events in the entertainment industry function as a kind of thermometer that measures the collective sentiment. And so we prepare to welcome a renewed fashion and cultural lexicon.

That said, let’s talk about the fashion and aesthetics that are beginning to shape the trend report that will define 2024.

What will be in fashion in 2024?

Minimalist nostalgia

Victorian aesthetics

Trouser-less fashion

Neutral colour palette

Sculptural garments

In 2024 the trend will bring peace and calm, the feelings that will become the goal to achieve, in a world of change and uncertainty. Neutral coloured clothing and minimalist designs will come at a time when we should be looking at some of the more sustainable practices, such as recycling and reusing. This trend will also touch on sports fashion, with outdoor clothing brands such as WEVE

In 2024, we will be looking to reinforce our identity, partly in response to advances in technology and artificial intelligence. We want to be seen and fashion will be our ally.

Macrotrends

As we know, and as we have already mentioned, the world is in constant change; what marks these changes are the Macrotrends: different needs, beliefs, attitudes …… In reality, it is the consumers who change the fashion market, due to their new needs for the unfamiliar. Therefore, customers, consumers need to know everything about the brands they consume.

What do brands need to convey in order to be on trend?

rationality mixed with irrationality

awareness that they are dealing with emotional consumers

the constant changes in social relations and lifestyle

identity and transparency

beauty and design

knowing the origins and roots of the brand, the founder

sustainability and authenticity

quality and durability

And what can we say about colour trends?

The various influences on lifestyle and the motivating forces for lifestyle in 2024, such as wellbeing, discovery, transformation, simplicity and pleasure, will determine the colour palettes for the new collections. 

in 2024, such as wellness, discovery, transformation, simplicity and pleasure will determine the colour palettes for the new collections.

There will be a stronger, holistic focus on health and healing, and this will see conscious pastels evolve into brighter, digitally infused wellness colours to convey energy! 

Rest and recovery will also be important, as consumers remain sensitive to overstimulation,

and this, combined with a greater understanding of environmental issues and a constant desire to relax and unwind

and the constant desire to relax and recharge their batteries outdoors, will drive the importance of natural and calm colours.

On the other hand, travel and discovery will revive the imagination. Nearby neons will reflect the upswing in consumer optimism, and stimulating hyperbrights will return, inspired by the growing interest in the metaverse, space travel and commerce, and the pursuit of pleasure.

At WEVE, we already have our palette for the new SS24 collection, which will follow the above trend without losing our focus on sustainability, always keeping in mind environmentally friendly dyeing processes; we will be revealing them soon; pay attention!

So we can see that creating and designing a collection is a process that involves searching for trends beforehand, attending fashion fairs, visualising fashion shows, adapting colours to the essence of the collection.

In conclusion, fashion is a dynamic reflection of society, where trends are constantly evolving, influenced by diverse elements such as culture, art, technology and the changing needs and attitudes of consumers. Paris Haute Couture Week marks the beginning of the presentations of new collections, led by luxury fashion houses, which play a crucial role in the local economy and consolidate Paris as a global centre of creativity.

The trend-setting process involves the observation of the street, cinema, art and social networks, captured by visionaries and experts who capture them on analysing platforms such as Pinterest or WGSN. Fashion, in the year 2024, is shaping up towards minimalist nostalgia, Victorian aesthetics, trouserless fashion, a neutral colour palette and sculptural garments. This year, the trend seeks to convey peace and calm in a changing world, with a focus on identity and sustainability.

Macrotrends, which are driven by changes in consumer needs and attitudes, are shaping the direction of the fashion market, demanding from brands a combination of rationality and irrationality, emotional awareness, adaptation to social changes and lifestyle, transparent identity, beauty, design, sustainability and lasting quality.

In terms of colours, the new collections for 2024 will be influenced by well-being, transformation, simplicity and pleasure. An evolution towards bright, digital colours is expected to convey energy, as well as the importance of natural and calm tones in response to environmental awareness. WEVE, as a brand, is committed to sustainability and previews a palette for its upcoming SS24 collection that will follow these trends.

In short, designing a fashion collection is a complex process that involves observing and adapting trends, along with consideration of values such as sustainability. Fashion not only reflects aesthetic taste, but also responds to the changing needs of society and becomes an expression of identity in an ever-changing world.